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Innovative Thinking

The Oyster Card
London, England

The Oyster Card was introduced by Transport for London in 2003. The smartcard style transit pass is now used for 75 percent of Underground and bus and some rail trips in the London area, adding up to 38 million journeys a week. The card is characterized by its convenience and cost savings. Fast access into and out of stations is provided by touching it to a reader at the ticket gate. Daily price capping ensures that users pay the lowest fare based on their trips throughout the day. The Oyster Card has been franchised to become a credit/debit card, a library/municipal charge card and a discount access card for restaurants, events and attractions.


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